Blackburn florist who collaborated with Vogue expands business
A florist from Blackburn, who has collaborated with Vogue and made flower arrangements for celebrities, is expanding his business.
Raysa Farah, the owner of Blackburn-based LK Verdant, has released some new merchandise.
The newest products are oversized gray sweatshirts with a hand drawn illustrated design on the back.
It includes mini bouquets, butterflies, coffee mugs and the phrase “you are my type of flower”.
The design represents the ethics of the brand, which has grown steadily after the self-taught florist’s collaboration with Vogue last year.
In October last year, Ms Farah was invited to film a step-by-step guide to making a vase arrangement for Vogue Weddings official Instagram account, at which point the demand for her products has blossomed.
Raysa said, “I always use social media to ask my clients what they want to see from me, and something that has been in demand for a while is branded merchandise.
“The people who support me and my brand resonate with LK Verdant’s ethics and the things that I love and that are important to me.
“The design shown on the sweatshirts includes many of my favorite things, including teddy bears, because I call my kids ‘teddy bears.’
“I’m grateful to be able to grow my business the way I am, all thanks to my loyal customers. “
The sweatshirts can be purchased from the LK Verdant website for £ 35, and the two oversized fits are suitable for sizes extra-small to extra-large.
The brand sold 90 of them in 48 hours, and while they were originally intended to be a limited edition, the team decided to keep them due to demand.
Working from her private studio in Lancashire, the former St Wilfrid High School student makes and sells bouquets of flowers, some of which are delivered in velvet hat boxes, to customers in the North West of England.
The entrepreneur and flower fanatic turned her hobby into a successful florist business, featured in OK! Magazine, Selfridges, ITVBe, Daily Mail and Sky News, providing celebrity weddings and creating flowers for people all over the world.
She worked on London Fashion Week and her arrangements were showcased with photographs of former Hollyoaks star Jorgie Porter.
Raysa also got a phone call from the bosses of The Only Way Is Essex to provide wedding flowers to stars Elliott Wright and Sadie Stuart.
She will also host wreath-making sessions so locals can create beautiful arrangements for themselves.
Over the next two months, locals will also be able to attend one of two wreath-making workshops hosted by Raysa at the Milton Hall Hotel in Clitheroe.
She invites 10 people to each session, and attendees will learn how to make luxurious wreaths, using seasonal and trendy flowers, and other elements. They can be displayed in homes or given as gifts to loved ones.
Rasya, 30, added: “The wreath-making workshops I run are for everyone – creative people, beginners, or anyone who enjoys working with nature or flowers. Participants will be able to choose from trendy and seasonal stems, flowers and fruits – fresh and dried – to include in their custom wreaths.
“I will guide people through the process, encouraging people to explore their individuality and even create a wreath that matches the interior of their home. At the end of the workshop, they will have a wonderful decoration to display in their home or to give to a loved one.
“No experience is required, it’s about having fun and giving people the chance to connect with their creative side in ways they can’t very often. We have given a lot of thought to the choice of the place, I want it to be comfortable, cute and create an atmosphere in which everyone will feel relaxed. We will have afternoon tea and lots of laughs.
The first workshop will take place on Sunday November 28 at 2:30 p.m. The second is Monday, December 13 at 2:30 p.m., both at the Milton Hall Hotel. The cost for each workshop is £ 65. To find out more and secure your place, send an e-mail to [email protected] www.lkverdant.com.
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