Ghana’s horticulture industry is booming
To further develop Ghana’s horticultural and flower industry, the Ghana Garden and Flower Movement (GGFM) and PUM Netherlands have signed a five-year Memorandum of Understanding (MoU).
The MoU provides for knowledge sharing and capacity building by PUM’s floriculture and business development experts with Ghanaian flower growers on the GGFM platform. Promotion of trade in floriculture materials is also an aspect of the MoU.
Activities to be undertaken under the knowledge sharing component include working with universities in Ghana to improve the skills of florists.
PUM has been participating for several years in workshops and conferences for Ghanaian florists. This MoU is designed to provide a more structured and sustainable approach to the existing partnership. The Embassy of the Royal Netherlands in Ghana has played an important role in facilitating this partnership.
The implementation of the MoU is overseen by a steering committee and a project implementation team composed as follows: Edwin Witlox, coordinator of PUM Ghana, Esther AN Cobbah, Professor Daniel Bruce-Sarpong and Mona Asem on the steering committee and Bernard Nana Yaw Tufour, Patrick Masoperh, Abui Selormey and Adelaide Pinto from GGFM and Jan Berg van den from PUM on the project implementation team.
Mr. Dick Ernste, CEO of PUM, said: “Since 1978, PUM has supported a variety of individuals and organizations in Ghana and contributed to the development of their businesses. We are delighted to also be able to bring to the country’s floriculture industry the knowledge and experience of PUM industry experts to further boost the remarkable work already being done in the floriculture industry in Ghana.
For us at PUM, this is an opportunity to deliver on our commitment to build dynamic SMEs in developing countries and emerging markets and to create a positive impact on the economy, environment and society.
Esther AN Cobbah from GGFM, said: The Movement is very pleased that we can create a collaborative platform between PUM and GGFM as well as Ghanaian floriculture experts to generate even more value from the growing industry for the personal, community and national benefit. Together, we are working to achieve a greener, cleaner, healthier, richer and more beautiful Ghana.
Stratcomm Africa launched the movement and its signature annual Ghana Garden and Flower Show (GGFS) as a CSR program employing environmental communication approaches.
The signing of this MoU comes after nine years of successful mobilization of stakeholders in the floriculture industry as part of the effort to grow the industry for environmental, commercial, health and aesthetic purposes. The Movement is now an independent non-profit organization with its own board of directors.
At the signing ceremony, which took place virtually, PUM CEO Mr. Dick Ernste signed in the Netherlands for PUM and Esther AN Cobbah, Chair of the GGFM Advisory Board and CEO of Strategic Communications Africa Ltd ( Stratcomm Africa), signed in Ghana for GGFM.