Popular consignment shop moves to downtown Easton to expand
A consignment shop selling women’s and children’s clothing for almost two years in Wilson Borough is now moving to downtown Easton.
The yellow balloon consignment shop will have its final weekend at the Wilson location, 1702 Washington Blvd., on June 26-27. During the month of July, he plans to move to a space that once housed a t-shirt and logo business at 135 N. 3rd St., Easton.
Owner Erica Fisher said she made the decision to move when the Easton space opened because the store will hopefully gain reach in the downtown area. She also wanted to attract students from neighboring Lafayette College. The owner of the building contacted her personally to see if she wanted to move the store, she said.
“I jumped at the chance just to be a candidate,” Fisher said.
A native of Berkshire County, Massachusetts, Fisher opened the store in October 2019 after moving to Forks Township from West Orange, New Jersey in 2018. Yellow Balloon takes its name from a “sweet childhood store” that Fisher was dating as a tyke, she said.
The concept there spotted a shiny item out of the mix throughout the store, Fisher recalls. The same applies to the consignment shop, where customers are often tasked with finding something special in a whozits and whatzits treasure house.
“A lot of new Coach handbags have been bought for under $ 60,” Fisher noted of a recent discovery.
The strategy, she said, is to wander carefully and look up and down all the shelves and walls. If a customer hurries too quickly, they might be missing something. One advantage is the organization of the store, in which everything is carefully sorted, as opposed to a thrift store, where items can often be scattered around.
Fisher received a bachelor’s degree in natural science and biology from Castleton State University in Vermont. Previously, she had a career in managing educational programs and events at botanical gardens and arboreta in New York and New Jersey. Concurrently, she is a tennis and lacrosse athlete and has coached other athletes in Massachusetts, New York and Hawaii. Fisher’s passion, she says, is street racing and cycling.
After spending a few years as a stay-at-home mom with her three young children, now ages 5, 8 and 10, Fisher thought outside the box by opening the store. It was the chance to own a small business that motivated her, she says.
The store is best known for its lightly worn clothes; shoes, sneakers and boots; hand bags; jewelry; home decoration; and toys and board games, as well as books. Fisher also helps customers find particular colors, patterns, and sizes by searching for shippers for special requests.
To date, Fisher has over 100 active consignees who regularly donate to the store. Item prices vary.
“Having a homemade gift to accompany a special blouse is a favorite package that I love to see a customer made up,” she said. “I like to greet everyone who enters the store and give them a relaxed atmosphere, where they can easily browse the shelves while listening to music.”
In the Easton space, which is about 200 feet taller, Fisher now wants to expand his original concept.
She plans to incorporate a men’s corner with pants, shorts and shirts. It also plans to incorporate small furniture, appliances and a “wellness cabinet,” which will include items such as hand-made goat’s milk soaps and creams in Easton. There will also be “Therapeutic Corn Bags”, made in Easton.
Other new findings include drone photography of scenes over Easton, as well as holiday merchandise and wooden signs for porches and summer doors. About seven artisans are on board to supply their wares, Fisher said.
“I like usable items,” she said. “And I hope customers will appreciate the fact that what they use also helps support a small local craftsman.”
Customers can shop at Wilson until the end of June from 4 p.m. to 8 p.m. Wednesday through Friday and 11 a.m. to 5 p.m. Saturday and Sunday. Private appointments are also available. Hours at Easton are on hold, but Fisher expects to be open seven days a week.
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Pamela Sroka-Holzmann can be reached at [email protected].